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We are Going to be Putting Ads in Status
This is following its acquisition by Facebook and a long suspected monetization of the messaging app. which would happen via adverts.
“We are going to be putting ads in ‘Status’. That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniel’s said.
The WhatAapp boss had also said in a previous interview: “In the future, we’ll place ads in WhatsApp Status, which is our Stories feature. We think this is an appropriate place for ads within WhatsApp.
“WhatsApp will remain free for people to use and we remain fully committed to end-to-end encryption. With our full set of features in place for both people and businesses, we believe WhatsApp will continue to contribute to economic growth here in India.”